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2011

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cheap G-star Long Sleeve T Shirts Through the internet parents are constantly exposed to new international trends
childrenswear Nick Rayne from Step2wo on the 4th floor of Harvey Nichols in London has just taken delivery of the autumn/winter collections from Junior Gaultier, Marc Jacobs , Dior (with limited-edition party dresses selling for more than £2,000) and Ralph Lauren , to name a handful. ‘Twenty years ago childrenswear was very different,’ he says. ‘Back then it was only Dior, but now it i Men True Religion Jeans Armani T shirts 30 s hard to think of a single big brand that does not do children. Every season there is a new launch, and Lanvin is the next big story everyone is excited about.’ For anyone who has lusted after the tiered silk and subtle draping of Lanvin’s women’s collections, but wept at the prices, this Men True Religion Jeans latest launch will be challenging. Shrunk-down silhouettes, instantly recognisable to the connoisseur, with bell-cuffed sleeves and even a miniature version of the floral print from autumn/winter 2011, are tantalisingly beautiful, but even without the VAT (children’s clothes are exempt), they are only for the very deeply pocketed. And while their washed organza frocks, exquisitely hand-embroidered with crystals, satin ribbon and Cheap Supra shoes grosgrain, may not be the obvious choice for a play-date in the park (and have probably been pre-ordered for Suri Cruise anyway), this obsession of global fashion brands with dressing the under-12s is having a knock-on effect on the way we are all shopping for our children. Stella Mac cosmetics McCartney childrenswear preview ‘Consumers are much more educated today,’ Esther van der Paal, one of three bloggers behind the hugely popular babyccinokids.com, which covers everything from recipes for cucumber soup to reviews of the latest children’s brands, says. ‘Through the internet parents are constantly exposed to new international trends, whether they live in remote areas or in a capital city, so they are more ready to spend money Men True Religion Jeans at a high-end level.’ In July she and her partners launched a fashion portal to guide their followers to the best child-ren’s boutiques. ‘So many people were contacting us for recommendations it seemed like the obvious thing to do.’ Visit the website and before you Cheap Supra shoes know it you will be browsing what’s new at Little Fashion Gallery, with your mouse hovering over a shocking-pink dress by Antik Batik, all pleated by hand, priced £64.50. For parents, the convenience of shopping on the internet could not be more attractive – how better to look for a new pair of swimming trunks than at home, when the recipient is fast asleep? – and this has become an enormous market driver in itself. ‘Four years ago one to two per cent of Armani T shirts childrenswear was available online, now it is closer to 10 per cent,’ says Alex Theophanous, the founder and CEO of the online luxury childrenswear retailer alexandalexa.com , which he runs with his partner, Alexa Till. ‘Any retai Armani T shirts
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